Fast Fashion Brands Compete For Billions Of Opportunities To Open Large Stores

May fast for the global fashion brand, is an exceptionally busy month. May 3, American classic, casual fashion brand Gap in China’s fifth flagship store in Beijing. 5 months late, Uniqlo’s first large-scale stores in South China – Guangzhou Landmark High German shops and a city wide standards of hundreds of new stores will be opened the same day. The end of May, H & M’s 2000 square meters large stores will open in Hangzhou , global fast fashion brand in China shop rounds off a boom. They compete in the most prosperous of the lot, the speed of the Competition in Denver, competing for the Chinese consumer market, fast fashion billions every year a huge cake. Gap, C & A, ZARA, H & M, Uniqlo, and so global foreign brands are fast fashion trend with lightning speed the layout of the Chinese market, this year’s expansion in China, more and more rapidly. In addition to the classic American casual herve leger sale fashion brand Gap in China’s fifth flagship store opened in Beijing during May, the world’s four major retail clothing brand Uniqlo, one of Guangzhou is also the territory of another extension, Guangzhou, South China’s first large-scale stores De Land High Square shops and a city wide standards of hundreds of new stores will debut the same day in mid and late 5.

At the same time, Uniqlo flagship store on Nanjing Road West Shanghai will also be unveiled. UNIQLO Japan, Fast Retailing said the parent company, will soon open in the Chinese market, the average area of ??more than 100 out of 750 square meters of store, the next 5 years, this number may exceed 300. In addition, H & M will open in Hangzhou, a limited edition Lake district designated sales shop. The ZARA will continue to accelerate expansion in China, its parent company Inditex announced in March this year, stores across China by 2011 the number of cities from the current 30 to 42. Guangdong Clothing Industry Association official says, fast fashion industry is in staking their claims in the strategic layout of the stage, Gap, Uniqlo, H & M, ZARA, C & A and other foreign brands, are invariably the international center of gravity shifting to Asia , and continue to overweight the Chinese market, accelerate the pace of opening shops.

Guangzhou market, the last two years, the rapid expansion of fast fashion brand, ZARA stores in Guangzhou, 1, H & M has two, UNIQLO end of the month add two Rapid rise of the domestic Square Neck Raised Seam Dress fast-fashion retail chain market, the market for billions is seeking hegemony in the global fast fashion brands, the battle has just begun time. Trend: open large stores is the direction of future expansion Uniqlo this year in Guangzhou, Hangzhou, Shanghai and other places out of the business area of ??about 2,000 square feet of large stores, which, in Shanghai, Nanjing West Road business area of ??3,500 square meters on the new store is one of the world’s largest flagship store. The H & M Lee stars in Hangzhou is also famous shopping area of ??2000 square meters of shops around. “These brands shop Signature Essentials Round Neck Cocktail Dress about the requirements is to open a large area of ??1,000 sq m area of ??almost not considered.” Investment in large shopping malls to do the work of Mr Yip told reporters that the big international fast fashion is concerned, they China has spent 3 years testing the waters of, and access to “open a large store, grab the market” stage, sales of over billion big stores also are no longer unheard of things.

Reporters also learned that the “big store strategy” will be the future of a fast fashion brand shop direction, hundreds of square meters have been difficult to satisfy their appetite. Industry veteran thinks that whether it is a large store, flagship stores, concept stores or shop specified limits, and both point to the large size of the store. The living museum, star shop, the flagship store as the main form of the “big shop” will become the terminal form of a trend. For consumers, the increase in large stores means more choice and better service, visiting the store will also continue to improve comfort. Bottleneck: crazy expansion of mass storage worries This year in April, the Beijing Consumers Association released test report, Sa La Commercial (Beijing) Co., Ltd. ZARA brand Signature Essentials Round Neck Cocktail Dress[/url] item number 5627/594/700, dark slacks, Morocco origin, fiber content label does not match with the measured value, in acid perspiration, alkaline perspiration and moisture are not standards of friction indexes. Due to quality issues Heibang not the only fast-fashion brand ZARA. 4 at the end of this year, AQSIQ announced the jacket H & M baby hem fiber composition and content of site failure; last June, Shanghai Quality and Technical Supervision has issued a notice saying, H & M in the PH value of a knit leisure jacket failure.

ZARA, H & M and other fast fashion brands repeat the quality problems, mainly due to the industry that is expanding too quickly causing the problem. Jay said the industry, coupled with the development of cheap and too fast, leading to the inevitable result is that the quality will be lower and so each store has opened, the market cost is too high, therefore, these companies will reduce costs, including raw material costs and manpower costs. Jay Shoulder-Cutout Dress returned to the reporter calculations: If the 100 stores in accordance with the annual rate, the average of 30 staff per store, these brands need to develop at least one year 3,000 staff and hundreds of new stores cadres, which will is a big challenge. In addition, if the stores sharp increase in production capacity of some apparel brand also worrying. It is understood that a lot of fast fashion brand products are mostly manufactured in China, OEM, and if stores surge in demand for products soared, production and quality OEM factory will be able to secure the problem.

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In addition to the classic American casual herve leger sale fashion brand Gap in China’s fifth flagship store opened in Beijing during May, the world’s four major retail clothing brand Uniqlo, one of Guangzhou is also the territory of another extension, Guangzhou, South China’s first large-scale stores De Land High Square shops and a city wide standards of hundreds of new stores will debut the same day in mid and late 5. At the same time, Uniqlo flagship store on Nanjing Road West Shanghai will also be unveiled. UNIQLO Japan, Fast Retailing said the parent company, will soon open in the Chinese market, the average area of ??more than 100 out of 750 square meters of store, the next 5 years, this number may exceed 300. Author: Cherry Green